NAIAS 2018 Xmotion UX Design


Info: NAIAS 2018 UX Design for the 2018 SUV-Concept “Xmotion” (Brand:NISSAN)

 

Here a remapped version of the whole center display.

The briefing was to create something closely related to Japanese traditional art and craftsmanship, but also incorporating a vision of manual vs automatic drive.
The key elements were Japanese Koi Fish as well as the attempt to merge the interface into the interior architecture colourwise.

The pictures were taken privately and are for legal reasons in no way related to any official press material of the companies TYO Inc. or NISSAN

 

Client: TYO Inc.
Brand: NISSAN
Director: Eunkyung Ko
Digital Artist: Marcus Martinez




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